FleishmanHillard 75th Anniversary

FleishmanHillard was looking to celebrate its 75th Anniversary and needed a variety of assets to help convey the journey so far. A video was put together highlighting said journey and the achievements along the way. A logo was also created to help put a mark on the celebration. Initially, a more corporate look was chosen for the logo, however, after careful consideration of employee moral at the time – a softer, warm and inspirational logo was chosen. This was also reflected in the PowerPoint deck used for Agency update calls.