A 68-page research report on the global energy transition, designed with Stifel’s research team in Paris.
Stifel IRIS · Graphic Design Specialist, with Stifel’s research team in Paris
Editorial and long-format design · Data visualization · Design systems · Distributed collaboration
The challenge
Stifel’s research team in Paris supplied the copy and data. The design worked inside Stifel’s typeface and brand palette, across 57 figures and 68 pages, as Part 1 of a series.
The work
Restyled the Paris team’s figures into one system.
Numbered label, small-caps title, a rule, and the source in italics beneath each figure.
Narrowed a wide brand palette to navy and gold.
Set the type hierarchy and the grid.
Weight, size, leading and measure on Stifel’s typeface. Two columns throughout, with photographic spreads and section openers breaking the grid on purpose.
Alongside the report
Worked with advisors on interactive brochures and seasonal reports for their own sites. Built HTML emails, reports and marketing for them to promote their services, educational materials for the advisors, print collateral for Stifel and its advisors, and the brand guidelines on Stifel’s internal repository.
RESULTS
A 68-page report published externally under the Stifel IRIS banner
57 figures in one treatment
The house style for the series that followed
Compliance review passed before publication on everything designed
The same problem in a different format: complex material, made navigable.
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