brand audit | ILLUSTRATOR | PhotoSHOP | indesign |
Brand Refresh
Scope of Project
Define Brand Ethos
Create Brand Guidelines
Execute Brand Refresh Across Multiple Assets
Project Summary
Through multiple discovery sessions, a brand archetype was chosen – ‘The Explorer.’ This allowed for the freedom to find a new way in which FleishmanHillard communicated both internally and externally. A general ethos was created and guidelines to help steer all in the right direction: ranging from visual principles to choice of photography and color. Ultimately, being executed across all brand assets.