A rebrand for a fitness SaaS platform whose look had stopped matching its ambition: a new mark, a front end designed for their engineers to build, and an animation to introduce it.
MevoLife · Freelance designer, working with their engineering team
Brand identity · Art direction · Image selection · Front-end design in Figma · Motion · Social
The challenge
MevoLife is an all-in-one software platform for the fitness industry. Coaches, personal trainers, dietitians, nutritionists, gyms and studios run their business through it, and their clients get an app at the other end. The old look was dull and dated and did not speak to the audience they were trying to win.
The work
Settled the direction in style tiles first.
Type, color, imagery and tone side by side, so the direction could be agreed before any page was laid out.
Built both halves of the business into the mark.
The platform serves the fitness side and the health side, so the M is drawn as a heartbeat line and a dumbbell in the same stroke.
Selected the imagery from stock against the style tiles.
Chosen on four things: candid rather than posed, camera angle, what is happening in frame, and the energy and emotion it carries.
Designed the front end in Figma for their engineers to build.
Designed the site layout and handed it to their engineering team, who built it.
Animated the introduction.
An animated intro, so the brand had a way to introduce itself.
RESULTS
A new identity, from style tiles to a mark carrying both sides of the business
An image direction selected against the style tiles
A redesigned front end, built by their engineering team, with social banners to match
An animated brand introduction
Back to the agency, and an identity that came from reading the mood in the building.
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