The agency’s first virtual event, for its top 200 client leaders: a campus look directed to an outside vendor, with the identity and collateral that carried it.
FleishmanHillard · Associate Creative Director, with two other creative directors and an external build vendor
Art direction · Environment direction · Motion · Event identity · Presentation and collateral design
The challenge
FleishmanHillard had never run a virtual event. Nexus was the first, for the agency’s top 200 client leaders, and it had to feel like the agency. An outside vendor built the space.
The work
Set the campus look with two other creative directors.
I assembled the moodboards that fixed the look and feel of the environment. The vendor built the space from that direction.
Designed the event identity, and animated it.
The Nexus mark, used inside the environment and on everything around it, plus the animated logo prototypes built from it.
Designed the collateral.
Email invitations, presentation decks, and user guides for navigating the venue.
RESULTS
The agency’s first FHX virtual event, delivered to its top 200 client leaders
A campus look defined in moodboards and built by an external vendor
The Nexus identity, animated, across the environment and its collateral
Invitations, decks and user guides for the event
Out of the agency and into a product brand: one shoot, an athlete, and a season of content cut from it.
View Vettex X Tyler Conklin