Weissman E-commerce, Print and Digital Marketing

Weissman’s needed an inaugural Performance catalog, which required initial photoshoot concepts and final compositions. This spanned everything from the front cover, section openers, and image layouts. For Dancewear Solutions and Designs for Dance, a seasonal sneak peek campaign across social media, email, and web marketing was orchestrated, opting for dynamic social media videos instead of static graphics, which turned out to get more impressions.