200+ decks for all-staff presentations, senior leadership cabinet calls and monthly SVP calls, built with the stakeholders presenting them, and a template system that outlived the role.
FleishmanHillard · Associate Creative Director, working with the stakeholders presenting
Strategy decks · Presentation systems · Template libraries · Design mentorship
The challenge
Inherited two recurring deck programs for a global audience and grew them to three. The stakeholders presenting supplied the content, often the day before, and every deck started from a blank file. Strategy decks ran thirty-plus slides that every employee, in every office, had to be able to follow.
The work
Built a template system so work could start before the content arrived.
Theme colors mapped to the brand’s RGB values, substitute typefaces for anyone without the brand fonts, and reference slides for color, type and graphics built into the file.
Designed a layout set and component library.
Data, quotes, agenda, single statement, comparison and photo-led layouts, plus prebuilt callouts, trackers and line styles in brand colors, drawn from the identity’s true shapes.
Shipped it as two files.
One with a curated, on-brand image library for presenters who wanted images chosen for them. One with identical layouts and empty frames for presenters bringing their own.
Worked with the stakeholders presenting on dense strategy decks.
The agency’s 31-slide talent and transformation strategy is one example: three acts, consistent wayfinding, and a diagram that returned at every section.
Mentored three junior designers
I mentored three junior designers on the brand ethos behind the template and how to make new work from it, rather than on where the layouts lived. Teaching the reasoning is what lets other people carry a system, and it is why this one kept running after I left.
RESULTS
200+ decks across five years, with the stakeholders presenting
Three recurring executive programs, up from two
Presentation work across most of the agency’s sectors by the end of the tenure
Strategic initiatives turned into decks people could follow, a standing part of the role
A template system that outlived the role
The brand system this template was built from.
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