Varo Trade Show Assets and Amazon A+ Content

A brochure, two product videos, a banner and an Amazon listing for a bat training brand, most of it built for the trade show floor.

The Varo trade show banner: a batter mid-swing against a stadium background, with the RAP, ARC and COR training weights and the MLB Authentic Collection mark — Varo trade show and retailer banner

Markwort Sporting Goods · Freelance, hands-on creative director, on the Varo brand

Product photography · Print and brochure design · Amazon A+ content · Large-format specification · Animation and video editing · Working inside licensor brand guidelines

The challenge

Varo makes bat training weights and weighted sleeves, manufactured and distributed by Markwort Sporting Goods, and is an on-field supplier to MLB. Most of the work is for trade shows, and the same brand also had to work on a retailer’s wall and on an Amazon listing. MLB sets the rules for how its mark appears.

The work

Reused one layout for the banner and the listing.
The same layout with the athlete swapped, from Markwort’s library.

Varo Amazon A+ content shown on desktop and tablet, with a softball player and the product benefit modules — Amazon A+ Content. The same layout as the banner, with a softball player.

Designed the brochure, and shot the products on it. Its own design, leading on yellow where the rest of the brand runs navy. The product photography on both covers is original.

The Varo trade show brochure cover, showing the SWING headline over a collage of players with the training weights photographed below — The front cover.

The Varo brochure opened, showing the back cover product lineup and the inside spread listing the ARC, COR and RAP ranges with codes and colourways — The inside and outside of the brochure

Built the Amazon A+ content.
The part of the listing below the fold, where a training product gets explained.

Specified the banner to the vendor who printed it.
One large-format piece for shows and for retailers.

Animated the product videos, one per lineup.
ARC and COR, each live footage with animation built and cut in After Effects. Both ran as trade show background, went out to dealers, and worked as social.

The ARC lineup. Live footage with animation built and cut in After Effects.

The COR lineup, built the same way.

Worked inside MLB’s guidelines.
Everything carrying the MLB Authentic Collection mark followed the licensor’s standard.

RESULTS

One layout across the banner and the Amazon listing, baseball and softball

A trade show brochure, designed end to end, with original cover photography

Amazon A+ content for the range

A large-format banner used at shows and by retailers

Two product videos running as trade show background, dealer distribution and social

All of it inside MLB brand guidelines wherever the licensed mark appeared

Consumer retail at catalog scale: three brand channels, each with its own aesthetic and an opposite buying decision.

View Weissman Catalogs and Retail Campaigns

Varo Trade Show Assets and Amazon A+ Content

Markwort Sporting Goods · Freelance, hands-on creative director, on the Varo brand

The challenge

The work

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